Augmented Reality (AR)

An increasingly-popular technique in the property sector, AR is the addition of computer-generated sounds, video, graphics or animation to physical locations when viewed through a computer or smartphone.

We’re able to add ‘trigger points’ to any view, object or environment, so that, when the audience scans over that point, the additional information, images or moving pictures magically appear on screen. Anything is possible – place 3D models on a development site, add an extra level of information to For Sale signs, or even give your business cards the wow factor.

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Content

Engaging content and copy is critically important for any business and we employ some of Britain’s best copywriters to help our clients get their message across. Turn to us for persuasive brochure and website copy, blog posts that can boost your ranking on Google, attention-grabbing Direct Marketing mailers, campaign copy or even an inspired name for a cherished new development.

We’ll interview the key people in your organisation, match the tone of voice with your brand and above all, deliver to the highest possible standards.

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Website Design

From highly-targeted microsites for individual campaigns and bespoke developments to extensive websites for busy businesses, we’ve got the technical expertise and the design flair to deliver. We’ll consider your needs and the expectations of your audience, build an easy-to-navigate, reliable site that can be accessed via mobile, table and desktop, and either reflect your existing brand or create a fresh new identity.

From the way they look to the way they work, we consider every detail of every site we create to deliver online experiences that your customers will value and you can rely on.

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CGI and CGI walkthroughs

There’s no denying the influence of CGI on the property industry and our trusted partners can create stunning, photo-realistic images and animations that will bring your plans to life and help your clients visualise even the most radical of transformations.

Let our images tell your development’s story for you with rendering so good, it’s almost impossible to distinguish from reality. Demonstrate the potential that you’ve already identified and support the planning, development and marketing of new developments.

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3D modelling

Particularly useful for developments with more than 20 units, our 3D replicas are stunningly accurate and capture the essence of any development. See exactly how the built environment will sit within its surroundings and show interested parties the detail that they need to help your project become a reality.

Naturally, our model makers are leaders in the field and their work is architecturally-accurate and of the highest standard.

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Marketing videos

Video has become an essential marketing tool and we use the best specialists and equipment available to produce live action videos that tell or sell in style. Our videos are a great way to tell your story, show the human side of your business, or communicate your complex plans in an easy-to-digest format.

We storyboard and produce our videos in-line with your specific needs and can call upon a range of proven techniques and technologies – such as drone footage, on-screen graphics, soundtracks and smart editing – to make a compelling product that your audience will really engage with.

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Drone photography & footage

One of the success stories of recent years has to be the use of drones in property marketing. By filming or photographing a birds-eye view of your property or estate, we can provide a unique perspective that buyers will value. Sweeping aerial shots of a development are now available for a fraction of the price of years gone by and our skilled pilots can also access even the most hard-to-reach features for detailed close-ups.

Agents, developers and other property marketers need to use the best tools possible to present their opportunities to potential customers and, drone footage is hard to beat. Check out our sample videos.

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Matterport

The Matterport camera creates incredible 3D renderings of properties that can then be shared and explored not only in virtual reality, but across any device.

The camera scans and plots the interior space in a matter of minutes to generate an unbelievably realistic digital tour that takes in even the tiniest of details. Viewers can look high and low, around corners, underneath stairs and ledges, and get a real sense of what it’s like to live within those four walls. It’s the next chapter for property marketing and it’s available through IHDM.

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Logo design and brand guidelines

We’ve created striking identities for many successful developments and understand how important it is to appeal to your target audience. What works for an urban first time buyer won’t work for a retired couple looking to move to a high-end development. And sites with an extensive mix of properties need careful consideration.

We’ll explore the name, logo and the colour palette, the typography and the tone of voice, as well as the style of the photography and imagery to create the perfect brand for you.

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At IHDM, we create marketing services that shine. From the way they look to the way they work, we consider every detail to deliver experiences that your customers will value and you can rely on.

We’re based in Worcester and have an abundance of experience, talent and projects to our name. So we understand when to listen and when to offer advice; how to translate your plans into a reality; and the features that can turn a casual audience into a happy client.

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